Now a moment to say ahhhhhh!

Auditions from our next ad campaign. Just kidding!

Pop up don't preach!

If you are in the NYC area this month, don't forget to check out our Pop Up store in Chelsea! Each week we replenish the store with brand new merchandise.

Sightings!

Adam from our shipping department looking cool at a recent RUFSKIN event in Hollywood. Seen here is the PEDRO t-shirt.

Memorial Day! behind the scenes

Nothing is hotter than behind the scenes images from fashion shows. Above is a RUFSKIN show in Long Beach, California that featured some of sexiest models just before walking on stage. Happy Memorial Day!

Vintage Fridays 2.0 Ruskin approved

No words!

Vintage Fridays!

Our own model David W. in our stretch denim jeans, the BRENT for vintage Fridays!

Women we love

Ah-maaaazing! One of the best divas around! RUFSKIN approved women we love!

RUFSKIN Family

NYC nightlife fixture and fashion photographer Vinny Vega looking ferosh as always in his sheer underwear and custom leather accessories including the MAX full arm cuff

Mr Monroe

Here is RUFSKIN Family Justin Monroe - famed photographer who has shot a campaign of ours in the past. Spotted during White Party in Palm Springs in a SIMON tank top.

Brazilian Wednesdays 2.0 Rufskin approved!

Brazilian Wednesday 2.0 brings us a RUFSKIN approved image of Brazilian soccer legend, Socrates in celebration of the World Cup this summer in South Africa. Socrates was on the famed 1982 Brazilian Soccer Team.

White is brite!

We have 3 different white denim jeans to fit your summer wardrobe. From boot cut denim to straight leg stretch jeans. Above from (r) to (l) is WEBSTER, THIAGO and LEO

Brazilian Wednesdays

Revista JUNIOR Magazine's latest entry from Brazil. The above ad with Joseph Sayers was featured.

Hot Chocolate

Here are some pics of gogo troupe Chocolate City Boyz rockin' it out in custom RUFSKIN denim underwear and accessories. These boys are based in SD but travel all over shakin' their money makers from Atlanta to Las Vegas.

RUFSKIN Sighting

Spotted in Ipanema - one of our models from INFERNO in the Dominican Republic named Raul rocking his RUFSKIN swimwear and looking good doing it.

Wild Wild West

White pants, THIAGO, denim stretch shirt/jacket, CARTER, horse; Thundereye!

Revista JUNIOR

We could have waited until Wednesday for Brazilian Wednesday blog submissions but heck, why not on Monday? Here is the latest issue of JUNIOR Magazine from Brazil featuring a story from photographer Rick Day above and the white sunga is from photographer Marcio del Nero.

Monday Morning wake-up

Monday's here at RUFSKIN HQ can be a little crazy - so this image from Justin Monroe was a good distraction for a minute. RUGBY shirt and vintage jock.

Long Beach pride Rufskin show

This is a series of images from last weeks Long beach, California gay pride event we co-sponsored with mypartner.com. No words at the moment for the above photos but it is all RUFSKIN!

Rojo vintage Rufskin skin

We came across these vintage RUFSKIN styles all featuring some of our red gear. Each one is just as sexy as the other.

Vintage Fridays!

Vintage Fridays brings us some RICK DAY finds from the world wide web. Above is the sexy terry retro short, HANS.

Rufskin Approved

Just to break up the Rufskin image posting on this blog, we like to do a Rufskin approved segment if you haven't been following our blog for long. This model named Al Cavoto is from the March Playgirl in 1976. So our style and so Rufskin!

Here at RUFSKIN HQ we take pride in designing custom made and original styles of leather. There is still time to order leather gear if you have plans to travel to Chicago for the International Mr. Leather event on Memorial Weekend. Check out some of our styles here!

RUFSKIN Sighting

I almost hate teasing you all cause the HANS is currently only available in white, but expect the Navy to be back in stock soon. Love this pic from Miami Beach spotted on Facebook.

Number One

Coming in at Number One of the top swimwear choices from Progressive Pulse in NYC.

JEAN GENIE

Vintage RIVER stretch jeans below with our butt cleavage favorites, HUSTLER on top.

CHARGER denim

Press for us comes in all shapes and sizes but recently this fashion layout in the new OUT THERE magazine from England was a definite favorite among our staff. The story, JEAN GENIE featured a number of our popular styles of denim. Photographed by Andy Houghton and styled by Catriona Stirling with Martin Perry art directing. The style above is of course our denim BRADY football jeans.

Tomorrow in San Diego

If you're in SD - tomorrow is the One Year Anniversary of Fiesta Cantina. Stop by to see the staff in RUFSKIN swimwear - and extended happy hour from 4pm - close. That means all drinks are two for one. Yikes.

Rick Day by Day

White is bright! Our THIAGO white stretch denim jeans. Photographed by Rick Day

RUFSKIN Remembers

We realize that this has nothing to do with RUFSKIN clothing but it is a day some of will never forget as a few of us here at RUFSKIN HQ sat on our rooftops in Southwest Washington and watched this mofo blow it's top! Just one of those things one remembers. Now more about blowing later...